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Have you been to Iceland? Neither have I.

Our trusty colleague, Agent 001, has now though. That's because he spent this week in Iceland with Land Rover to launch the all-new, 2015 Discovery Sport. As the brand's entry-level offering that replaces the Freelander, the Discovery Sport is entering the very competitive small luxury sport-utility vehicle space.

2015 Land Rover Discovery Sport

Although the Freelander has been around for quite some time, it just seemed to be an also ran, especially in the latter years of its life. The Discovery Sport aims to change that by going up against the likes of the Audi, BMW, Lexus, and Mercedes-Benz with Jaguar Land Rover's latest design language and technology.

Considering Land Rover has been producing a stream of runaway hits, starting with the Evoque, Range Rover and Range Rover Sport, we're thinking that its success will be continued thanks to this offering. As far as we can tell, there's been an avalanche of interest in the Discovery Sport among the Spies.

That said, check out 001's FULL collection of snaps from Iceland and learn more about the latest Land Rover.

I guarantee no one captured this experience quite like we did.


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001 Takes YOU To Another WORLD For The Launch Of The All-New, 2015 Land Rover Discovery Sport

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Agent00R