The all-new 2011 Ford Ranger – the latest in a wave of global vehicles – makes its worldwide debut today at the Australian International Motor Show. The 2011 Ford Ranger has a powerful presence and promises to give pickup truck owners more can-do capability and a transformed truck ownership experience.
From impressive gains in power and safety to exceptional towing capability, the next-generation 2011 Ford Ranger emerges as a clear segment leader. It not only builds on the tremendous
Ranger heritage of pickup truck capability, but it also gives truck owners a spacious, comfortable, feature-filled interior and sophisticated driving experience they would expect to find only in a car.
Amongst the most high-tech in its segment, Ranger is the impressive result of an all-new global compact pickup truck platform from Ford – the latest to emerge under the company’s One Ford initiative – and Mazda. It replaces two previous-generation compact truck platforms currently in production to present a new face of Built Ford Tough to customers around the world.
Built on innovation, it boasts a list of technologies and features to lead the segment –
including a new Rearview Camera System, Rear Park Assist, Trailer Sway Control and Adaptive Load Control. Ford plans to reveal even more 2011 Ford Ranger technologies in the coming months.
Destined for sale across five continents and more than 180 markets, Ranger will be offered as a complete family of compact trucks – with three different cab body styles, 4×2 and 4×4 drivetrains, two ride heights and up to five series choices, depending on the market.
“We know trucks so we leveraged our best expertise from around the globe to create the all-new 2011 Ford Ranger,” said Derrick Kuzak, group vice president, Global Product Development.
“Focusing our global resources on a single new compact pickup truck platform meant we could deliver significant improvements, technologies and features that owners will value, along with impressive fuel economy that alone will be a reason to buy.”
The 2011 Ford Ranger reflects Ford’s insight into compact pickup buyers around the world and their evolving wants.
“Compact pickups are hugely important to customers in many regions of the world,” said Jim Farley, group vice president, Marketing, Sales and Service. “For many, it’s the only vehicle in a household headed by a hard-working person others depend on. These people need a truck that can get the job done – and they’ll be amazed how Ranger’s smart new technologies make the job easier. And increasingly, they’re also looking for the kinds of features, technologies, spaciousness and refinement you’d expect in a car, and Ranger is just as innovative here.”
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