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Lexus has already proven that they have plenty of bright ideas which help make their vehicles appeal to younger buyers. One of the latest additions shows that they are ready to impress even the hipster generation. If you thought that the Sriracha-themed Lexus IS was the top of what they can think of and that it will be the last special edition from the company that no one can top, then you were wrong. Lexus managed to surpass themselves, and this time they dressed up their IS sedan in a sea of multicolored lights, probably more than a Times Square advertisement has. In the spirit of its looks and the way youngsters now talk, the company decided to name this one – the Lit IS.

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