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It is hard to tell whether mid-size pickup truck market is saturated or not. There are numerous different manufacturers and even more pickups out there. This is good for potential customers since they have a wide variety of choice, but it may not be so good for companies. Economic laws tell us – bigger offer, lesser price. Therefore they need to reduce production costs or to be satisfied with lower profit. This field of the market is especially saturated in the US due to a large number of pickup truck manufacturers. Chevrolet is one of them and it even announced an upgraded truck for the 2018 – 2018 Chevy Silverado.


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