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The BMW i3 is not selling. It is as simple as that.  Despite a heap of awards, global sales are under 30,000 vehicles sold since 2013. It is currently being outsold by the Nissan Leaf 3:1 and even larger cars such as the Mitsubishi Outlander PHEV are beating it on sales. 

The i3 is also doing very small numbers in its German home territory, partly because electric car vehicles receive no financial or tax incentives in Germany. The i3’s petrol engine is also a limiting factor, it will only get it 80 miles on a full tank, so most owners will use them as pure EVs.

BMW needs a i-boost. And it needs Apple.



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