General Motors Co. more than doubled discounts on some of its large pickups in July’s first 10 days after U.S. sales of the highly profitable models fell last month despite ads attacking the durability of Ford Motor Co.’s aluminum-bodied trucks.
Incentives averaged $7,962 on the Chevrolet Silverado, up 76 percent from June levels, and $9,457 on the GMC Sierra, an increase of 147 percent, according to J.D. Power data obtained by Bloomberg. Ford offered $4,457 on its F-150 and Fiat Chrysler Automobiles NV had discounts of $6,172 on its Ram, according to the research firm.
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