A sports car with a fuel-efficient engine – That is how Ford Motor Co. describes the 2011 Mustang in its upcoming advertising campaign.
Needless to say, this is not the usual pitch for a sports car but Ford seeks to attract customers who normally buy import brands. Amy Marentic, Ford’s group marketing manager for North American cars and crossovers, said that the company knows who its enthusiasts are for its V-8 customers but it wants to appeal to new customers as well. According to Edmunds, 53% of V-6 Mustang buyers traded in a vehicle from another make last month.
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