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Acura has managed to attract the bigger percentage of buyers aged 18-34 among luxury brands in the US, something that fits in perfectly with its 30th anniversary.

The ILX has been enjoying the top selling spot for the past four years, and the first place among millennials has been secured with the RDX and MDX with the RDX being the number one model in its segment in this important buyer group.

Honda's luxury brand is also launching a new marketing campaign titled “30 Years Young” that, in its own words, is showcasing its youthful spirit. The main spot takes viewers on a journey through Acura’s history blended with their current lineup, including of course the new 2017 Acura NSX hybrid supercar.
 



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Acura Claims It Is The Number One Luxury Brand For Millennials - What Does THAT Say About This Generation Of Buyers?

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