Honda Motor Co.’s Acura, struggling to boost U.S. deliveries amid competition from bigger luxury brands, should see faster growth from August with the arrival of a new sport sedan, the division’s U.S. chief said.
The mid-size TLX, priced from $30,995, goes into production at Honda’s Marysville, Ohio, plant this month and will reverse a slump for Acura sedans, Mike Accavitti, Honda’s U.S. senior vice president who leads the brand, said in a phone interview. Acura’s first-half U.S. sales grew just 1.3 percent as a 32 percent drop in sedan deliveries was offset by a 31 percent gain for its MDX and RDX sport utility vehicles.
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