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Acura, trying to reinvent itself yet again, is taking a cue from one of America's hottest-selling brands.

Honda Motor Co.'s premium brand wants to position all-wheel drive at the center of its revival bid, much the way Subaru did in the 1990s, to great success.

Awd, already on half the vehicles Acura has sold in the U.S. this year, could be offered as a standard technology on all vehicles.

"I think that's the way we should go," said Koichi Fukuo, Acura's top global executive.
 



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Acura Ponders Making AWD Standard Across The Line - Will That Be A Viable Way To Reposition The Brand?

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