Finally, it seems Detroit is figuring out what Japanese and European automakers have known for years: Inner beauty is the path to success.
For too long U.S. automakers kept costs down by focusing more on what was under the hood than on what was under the roof. They believed if their typical buyer had to choose between horsepower and design aesthetics, the ponies would always win. The resulting interior of the average American car was a bland expanse of poorly fitting, low-quality plastic and cheap chrome.
But after years of talking about improving their interiors, at long last Detroit is doing it. The recent North American International Auto Show in Detroit was a strong indication that Detroit is now pushing to compete with the Toyota Motors (TM) and BMWs (BMWG) of the world, both inside and out. Two cars at the show provided strong examples of how U.S. carmakers are beginning to get it right.
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