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The Downward Spiral wasn’t just a groundbreaking Nine Inch Nails album — it also aptly describes Fiat’s current sales trajectory in North America.

(Sorry for the headline, Corey.)

With January 2018 figures out of the bag, the state of Fiat Chrysler Automobiles’ Fiat brand becomes ever clearer, though we’ve known it was in trouble for some time. Reintroduced in this market in early 2011, the four-model brand continued its downhill sales slide last month, with corporate cousin Alfa Romeo outselling it for the second consecutive month.



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Alfa Romeo Outsells Fiat For Second Month In A Row - What Should They Do To Right The Ship?

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