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 Is there a tiny pinpoint of light that can stir some meager hope in the heart of the compact and midsize passenger car segment? No, no there isn’t.
 
Even as sticker prices for these vehicles rise and as manufacturers endow them with enough technological goodies to make your mom’s car from yesterday look like a chuckwagon, retained value is dropping as fast as the segments’ market share.
 
Once a driving force, the segment has now become a red-headed stepchild at auction.
 
According to data from Kelley Blue Book, no one wants to pay more for the extra content on these vehicles and it’s dragging down the industry-wide retained value average.


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