It's hard to avoid superlatives when describing the remarkable growth trajectory of Volkswagen Group's premium sports car brand, Porsche. Whether one looks at unit sales, revenues or profits, business is booming.
Strong global demand for its products has Porsche on course to top its goal of surpassing annual vehicle sales of 200,000 by next year – if not this year – analysts predict, well ahead of its 2018 deadline. The sales surge, however, has some industry watchers worried that Porsche's parent is placing too much emphasis on volume, which risks robbing the brand of its exclusivity while also raising the danger of quality problems.
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