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The recent diesel offensive BMW is pushing in the US is not panning out as expected.

In a recent interview, BMW USA Chief, Ludwig Willisch said that in certain segments, the numbers have been rather disappointing.

 BMW went as far as to change their naming scheme only to attract more customers to the diesel side of things. Unfortunately, things didn’t work out as expected and the 3 Series and 5 Series models offered with oil burners are not the most popular choices.

 In the 3 Series range, the Germans are offering the rebadged 328d model in both Sedan and Sport Wagon guises and with optional all-wheel-drive. Just like the European counterpart, the 320d, this car uses a 2-liter I4 turbocharged engine making 184 HP and 380 Nm (280 lb-ft) of torque.

 



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Anything BMW Does, Audi Does Better? BMW Chief Says US Diesel Sales Are Disappointing

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