A 44-year-old Alfa Romeo Montreal sports coupe that sold new for $6,000 brought $176,000 at a classic car auction in Arizona. Some older Alfas are commanding auction prices more than 10 times higher than just five years ago.
There is no doubt that Alfa Romeo fans -- the Alfisti -- are passionate. But there is enough doubt that there are enough of them to bring the brand back to life after a 20-year absence in the U.S.
Looking at Alfa Romeo’s history in the United States, you’d probably conclude the brand’s chances are slim of reaching Fiat Chrysler Automobiles’ annual target of 150,000 vehicle sales in the U.S., Canada and Mexico, the NAFTA region, by the end of 2018.
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