A disturbed viewer has turned to the UK's Advertising Standards Authority (ASA) after viewing an advert for the Audi R8, which, in turn, had it banned from the web.
Created by Bartle Bogle Hegarty advertising agency, the footage showed a CGI eyeball contracting, and dilating, reflecting the lights of a tunnel, as the German supercar was being put through its paces, accompanied by the roar of the V10 engine at first, and by soft piano music later on.
The camera eventually moved to the Audi R8, as it was slowly taking a right turn and exiting the tunnel, onto a closed track. "More focus. More drive. The all-new Audi R8 V10 Plus with carbon ceramic brakes", was then posted on the screen, just before the video ended.
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