Lamborghini will showcase the Huracan LP 610-4, its newest technology-packed supercar at the Beijing auto show, with the model set to spice up its parent company Audi's own offerings just as the premium carmaker struggles to prove its technical prowess.
Audi has little to show this year opposite rival BMW Group's new "i" series of electric cars or Mercedes-Benz's spate of redesigned models and company sources have said overhauls of the brand's top-selling A4 sedan and Q7 SUV will be delayed until 2015.
Some analysts even say that, while German rivals are pushing new technologies and designs, Audi risks looking like a laggard in an industry where innovation is key.
Lamborghini's technical advances may help Audi regain the initiative. The Huracan, which was unveiled at last month's Geneva auto show, has attracted over 1,000 buyers within two months of taking orders. The car is "is at least ten times more intelligent" than the Gallardo, the brand's all-time best-seller and predecessor, Lamborghini r&d boss Maurizio Reggiani said.