Audi AG will introduce its top-of-the line sports cars in the U.S. from next month to enhance the brand’s image and charge higher prices as it bids to narrow the gap to luxury-car leader Bayerische Motoren Werke AG.
Audi’s 340-horsepower TT RS will go on sale in the U.S. next month, while the 78,000-euro ($111,000) RS 5 coupe, which competes with BMW’s two-door M3, will hit showrooms next year, sales chief Peter Schwarzenbauer said in an interview. Audi has a goal of doubling U.S. sales of high-performance cars to about 16,000 by 2015.
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