Audi ranks as Europe’s sixth-largest brand, outselling volume automakers such as Citroen and Fiat. With the forthcoming addition of the Q1 compact crossover, Audi will put even more pressure on mass-market brands. Sales boss Luca De Meo explained how Audi is maintaining its premium-ness despite its rising volume in an interview with Automotive News Europe Editor Luca Ciferri.
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