Sales chief Luca de Meo: “For the first time over a million deliveries in just seven months”

Already more cars sold in China than in the whole of 2011


S. model offensive in the premium compact segment

AUDI AG has started the second half of the year with further sales growth: global sales increased year-on-year by 9.7 percent in July to around 144,000 cars. The company again managed to boost sales in each of the top three sales regions around the world: by 5.4 percent in Europe, 16.2 percent in Asia-Pacific and 12.1 percent in North America. Since January around 1,013,350 cars with the four rings have been delivered to the brand’s customers, an 11.1 percent increase.
“We successfully managed to continue our global growth strategy in July and for the first time in Audi history exceeded the million mark for cars sold after just seven months,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “This means that we are in a very good position to achieve well over 1.6 million deliveries this year.”
The Audi A6*, the brand’s top-selling full-size model, played a significant role in the positive monthly figures in July. Thanks also to the strong demand for its particularly efficient ultra version*, global deliveries of the model rose by 13.6 percent compared with the prior-year month to around 26,500 units. With the A3 Sedan*, which is attracting large numbers of prospective customers to dealers internationally, the A3 family* accounted for the strongest growth in the Audi portfolio in July, with sales up 52.3 percent to around 25,450 cars.

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Audi's July 2014 Global Sales Rise 9.7% As YTD Sales Break 1 Million Mark - Expands Lead Over Mercedes-Benz and Q3 Expected to Drive Further Gains

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