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Autopacific releases new data on brand images
It is interesting to see the newest data on brand perception. Some were up and some were down in the ratings. Let the debates begin. Read Article



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S4cabriofoxoneS4cabriofoxone - 4/22/2007 11:46:08 PMView My AgentSpace
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"Throughout the comments on Volkswagen were positive comments about Audi, "the new BMW".

BMW is rated the most pretentious of the manufacturers but gets good credit for its styling and technology."

Interesting... I agree with that one.

"The most improved manufacturer is Hyundai Motor Corporation. "

Also agree here.

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LexusNumberOne4everLexusNumberOne4ever - 4/23/2007 12:06:26 AM
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Why arn't the German brands in the "most magical/ soulful/ passionate" section?

And Lexus should be in "Hopeless: Can't compete with anything" section.


S4cabriofoxoneS4cabriofoxone - 4/23/2007 9:02:43 AMView My AgentSpace
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If you've read any of my posts, you'd know I'm not a "biased German fanboy."


EnnNorakEnnNorak - 4/23/2007 12:20:37 AM
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This is a very good article and reflects my snetiments almost exactly. The only surprise for me is that Toyota and Chrysler were criticised for bringing out some models considered (by greeies I guess) to be gas guzlers. Nobody is forced to buy a gas guzler but some people need the extra power for practical reasons or for just the thrill of it if they can afford higher fuel bills. Anyway, salvation is just around the corner in the form of a 500 hp Audi Q7 V12 turbo diesel which is a pretty green machine.

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daytonavioletdaytonaviolet - 4/23/2007 2:08:58 AM
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"Nobody is forced to buy a gas guzler but some people need the extra power for practical reasons or for just the thrill of it"

I agree. Also, it's interesting how people criticize the manufacturers for high gas consumption. Really they just build what people will buy, if the consumers didn't buy vehicles with poor gas mileage than they would stop building them.


chewychewy - 4/23/2007 1:15:44 AMView My AgentSpace
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That sounded like they looked at the internets message boards for an hour. Just not much unique material imo.

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truecarlovertruecarlover - 4/24/2007 7:34:55 AM
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Automakers refer to companies like AutoPacific to help them in their market research. The car makes take these words seriously because they know that is how they are viewed in the marketplace.

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