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Buick's Avenir subbrand is poised to grow across the marque's lineup of cars and crossovers.

Duncan Aldred, vice president of Global Buick and GMC, said expanding the upscale subbrand is a way for Buick to better compete in the entry-level luxury market against the likes of Audi and BMW.



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Avenir Luxury Subbrand To Span Entire Buick Lineup

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