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So, a couple of days ago the Ford Mustang Twitter account — @FordMustang — posted a teaser image of a white or silver vehicle with blue bonnet stripes and the text proclaimed to "come back tomorrow" for more updates about the 2015 Ford Mustang.



Oh, I thought! Shelby time! Well, I thought wrong.

Yesterday, Ford announced that you can "drive" the 2015 Ford Mustang in Need for Speed: Rivals.

[Insert Jerry Seinfeld "Really?" here.]

I get that a lot of the automakers are trying to gain interest in youthful consumers via video games and other methods but c'mon Ford. This isn't news.

Can I be 100 percent sure that none of the mouthbreathers actually following this NFS update will go out and buy a 2015 Ford Mustang, of course not. But, to me, the Mustang is cool enough that it doesn't need to get this kind of attention.

This is more on the level of a Chevrolet Cobalt SS or something.

Anyway, if you're interested about a dumb video game and how the 2015 Mustang drives in it, I guess read on below...


Starting today, you can drive it -- the Mustang, that is -- virtually, when the car becomes available in the recently released video game "Need For Speed: Rivals" by Electronic Arts. I got an early "test drive" on a PlayStation 4 a couple days ago in New York City...


Ford's press release follows:

Be Among the First to Drive the All-New Ford Mustang in ‘Need for Speed Rivals’ with a Free In-Game Download

  • Ford and EA are teaming up to provide a free in-game download of the all-new Mustang, available starting today
  • Players of new “Need for Speed Rivals” video game can choose from five fan-customized designs for their game car – four of which are highest-voted designs created on popular Mustang Customizer site

 

Today, gamers are being given the first chance to get behind the wheel of the all-new Ford Mustang. EA and Ford are teaming up to let players of the recently released “Need for Speed Rivals” video game virtually drive the hotly anticipated, next-generation Mustang before it hits the streets next year.

Just days after the all-new Ford Mustang – loaded with innovative technologies and delivering world-class levels of performance – was revealed around the world, it will automatically appear in the garage of cars available to drive for everyone playing the arcade-style racing game.

“During the past five decades, Mustang has become so much more than just a car,” said Andrea Zuehlk, Ford digital marketing manager. “The feeling of freedom and independence Mustang inspires has made it popular around the world. Making it available in Need for Speed Rivals helps us share the joy that comes from driving a Mustang to even more people.”

With more than 9 million cars sold in its 50 years of continuous production, Mustang has made a significant impact in pop culture, including gaming; it’s been featured as a playable car in the Need for Speed video game franchise since 2005. Mustang has also made thousands of appearances in film, television and music, and is the world’s most-liked vehicle on Facebook, with more than 5.6 million fans.

“We worked closely with the development team at EA to provide them with engineering data for the new Mustang, several months before we showed it to the rest of the world,” said Mark Bentley, Ford product licensing manager. “Computer design models enabled the game developers to create an accurate representation of the new Mustang before it goes on sale.”

Click here to learn more about how Ford collaborates with EA to put Mustang in video games.

The exclusive, customized Mustang “hero car” from the upcoming Need for Speed movie is also available to drive and has been playable in the game since it launched in November. Along with the new car, Need for Speed players can also choose to get behind the wheel of the Ford Shelby GT500 Mustang, which is available as a police chase vehicle.

“In the game, players can choose from five custom designs to give their new Mustang a unique look,” said Zuehlk. “Four are selected from the designs that received the most votes in Ford’s award-winning Mustang Customizer online, mobile and tablet application, plus a special bonus design created by RTR founder and Drift champion Vaughn Gittin Jr.”

Available now, Need for Speed Rivals has reached worldwide critical acclaim, earning the Gold Award with a 9/10 from Game Informer Magazine, which calls the game “an exceptional experience.” Need for Speed Rivals has also received an 8.5/10 from AusGamers and a 9/10 from Eurogamer.net, praising it as “a racer that any of its competitors would do well to match in the new generation.”

Need for Speed Rivals glorifies the street’s ultimate rivalry, daring gamers to cross the line as either a cop or racer to gain the upper hand by any means necessary. Playing either side of the law comes with its own distinct career experience, each with its own set of high-stakes challenges, rewards, pursuit technology and cars. But now, the stakes are at their highest level with an all-new scoring system where gamers put their speed points on the line and risk losing it all if busted.

Need for Speed Rivals is now available for the PlayStation®4 computer entertainment system, PlayStation 3, Xbox One, the all-in-one games and entertainment system from Microsoft and Xbox 360 , as well as for PC via Origin worldwide. Visit http://www.origin.com to purchase. To join the conversation on Need for Speed Rivals, please visit http://www.facebook.com/needforspeed, or follow on Twitter® at www.twitter.com/needforspeed and #NeedforSpeed. Press assets for Need for Speed Rivals are available at http://info.ea.com.



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BAD NEWS About Yesterday's Ford Mustang

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