BMW and partner Brilliance Automotive plan to establish a new own brand in China, which will market only new energy vehicles.
Since 2008 several automakers have been trying to establish their own brands in China, including SAIC-GM-Wuling’s Baojun, Guangqi Honda’s Everus, FAW-VW’s Kaili, Shanghai VW’s Tantos, and Dongfeng Nissan’s Venucia. Beijing Hyundai, Guangqi Toyota and FAW Toyota are currently preparing to introduce their own brands. BMW would be the latest of these multinational automakers to establish a new brand exclusively for this country.
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