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Germany's luxury car manufacturers usually cover each other’s moves into new segments, but a senior BMW executive has guaranteed it will never ape Mercedes-Benz and build a pick-up truck.

In 2011 BMW famously revealed the V8-powered 'M3 Pick-up' (pictured here), but it turned out to be an April Fool's joke and BMW Group's senior vice-president of Asia, Pacific and South Africa, Hendrik von Kuenheim, says the Bavarian car-maker has no intention of getting serious about utes. Ever.

“Definitely not, because this does not fit to our genes and our culture,” Von Kuenheim told automotive media in Melbourne this week during a visit to BMW’s Australian outpost.

Mercedes-Benz announced in March it would go ahead and develop a one-tonne utility based on the Nissan Navara and expected to be called the GLT-Class, declaring it will be rolled out in varieties stretching from workhorse to leisure vehicle.

But despite the lure of substantial global sales volume potential, von Kuenheim was adamant in rejecting the prospect of a BMW pick-up.


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BMW Executive Says They Will NEVER Have A Pickup Truck - But Didn't They Say The Same About Turbocharging And Minivans?

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