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BMW expects that three out of every four buyers of its 2-series Active Tourer minivan will be new to the brand.

The model is the first modern era front-wheel-drive BMW, breaking with a tradition for rear-wheel-drive cars that the brand has long considered part of its identity.

It's no surprise that the company believes the bulk of the model's volumes will come from customers of other brands who never before bought a BMW.

"We are expecting the Active Tourer will have a conquest rate of around 75 percent," Frank Niederlaender, head of product management for BMW’s lower model range, told Automotive News Europe at the model's press launch here.



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BMW Expects 75% Of 2-Series Active Tourer Buyers To Be From Other Brands - Who Will Resist the Temptation Of Switching To A BMW?

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