BMW scored a coup this month when former Apple Inc. executive Tony Fadell became one of the first U.S. owners of the new $136,000 i8 plug-in sports car.
Fadell, who worked with Steve Jobs to develop the iPod and later co-founded smart-thermostat maker Nest Labs Inc., lends some much needed cachet to Bayerische Motoren Werke AG in Silicon Valley, where Tesla Motors Inc.’s Model S is the preferred luxury vehicle for many tech elites.
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