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BMW’s latest models have been incorporating groundbreaking technology, with self-driving systems, an all-new electric car lineup and innovations galore.

But now, the German carmaker wants its showrooms to reflect its cars’ novelties. The automaker has told dealers the digital age requires all-around changes, like “product geniuses” to teach customers about their new technology, flat screens to present the models, and videos replacing the long lines of cars found in today’s dealerships

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