German automaker BMW tops the list of Reputation Institute’s 2015 RepTrak 100, a global survey of corporate reputations. BMW beat out Google and archrival Daimler, which finished third.
“Continuing a trend, the companies with the strongest reputations are focused on more than just the products or services they sell, with corporate social responsibility – citizenship, governance and workplace – taking on more importance than ever,” says Jamie Bedard, CEO of the institute.
Five other automotive OEMs made the list of the world’s 100 most reputable companies: Volkswagen (14), Toyota (35), Honda (61), Ford (65) and General Motors (96). Tire makers Michelin (19), Bridgestone (28) Pirelli (38) and Goodyear (45) also made the list, as did auto suppliers Bosch (30) and Siemens (62).
BMW finished third in last year’s survey and Daimler was ranked eighth. Nissan and Suzuki were on the 2014 list but didn’t make the cut this year. GM was not on the list last year when it was embroiled in the recall over defective ignition switches.
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