A recently released study by research-based consulting firm Reputation Institute, found that BMW is considered the world’s most reputable company in the automotive sector and fourth overall behind Google, Apple and the Walt Disney Company. German automakers in general performed well in the study with Daimler, owner of Mercedes-Benz, Maybach and Smart, ranking 7th overall, while Volkswagen finished in 10th place, followed by Honda (29), Toyota (60), Nissan (61) and Suzuki (63).
The institute began the first phase of the study in January 2011 by measuring the reputations of more than 1,000 of the world's largest companies in their home countries.
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