BMW enjoyed its best ever April with a total of 140,840 vehicles being delivered to customers (prev. yr. 130,604 / +7.8%). Sales for the year-to-date climbed 11.2% to 569,100 (prev. yr. 512,010). Deliveries of the BMW 2 Series, which has been in dealerships since March, reached 5,000 whilst the BMW 4 Series, which was launched on the market last October, has achieved sales of 25,859 in the first four months of the year. Sales of the BMW 3 Series grew steadily in the year-to-date, with 153,623 sold (prev. yr. 147,807/ +3.9%), as did BMW 5 Series sales, which rose 4.2% in the same period to reach 122,510 (prev. yr. 117,524). Deliveries of the BMW 6 Series jumped 19.4% (9,999 / prev. yr. 8,374).
The BMW X models continue to be strong growth drivers. Sales of the BMW X1 grew by 11.8% in the first four months of the year with 55,342 units sold (prev. yr. 49,517) and the BMW X3 experienced a similar rise with 53,098 new vehicles being delivered to customers so far in 2014 (prev. yr. 48,346/ +9.8%). The new BMW X5 also showed strong sales in the first four months, rising 20.8% to 42,753 (prev. yr. 35,383).
Sales of the BMW i3 continue to be strong with around 1,000 delivered in April, bringing total sales for the year-to-date to 2,996. Many of the vehicles built so far are currently being used as showroom models and for test drives. As the cars become increasingly available in the coming months, sales are expected to rise accordingly. Customer deliveries in the USA, a major market for the BMW i3, started end of April.
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