Total of 132,892 vehicles sold in first month, increase of 7.
Aiming for further growth in 2014
Munich. The BMW Group’s record-breaking sales growth of last year continued in January 2014 with deliveries increasing by 7.8%. In the first month of the year, a total of 132,892 BMW, MINI and Rolls-Royce brand vehicles were delivered to customers (prev. yr. 123,302).
“This is a positive start, building on last year’s success,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “Looking ahead, although the economic climate remains challenging in many markets, there are signs of improvement and we are aiming for continued growth in 2014. We are launching some very exciting new models over the next few months and our target is to increase overall global sales for a fourth successive year,” Robertson added.
BMW reported its best ever January: 117,164 BMW brand vehicles were delivered to customers, an increase of 9.2% (prev. yr. 107,302). Strong demand for the BMW 3 Series Sedan continues with 22,451 models delivered, an increase of 4.6% (prev. yr. 21,457). Sales of the BMW X3 saw significant growth of 18.2% to 12,095 units (prev. yr. 10,231) and the newly launched BMW 4 Series is proving popular with 4,046 4 Series Coupés delivered to customers in January. The BMW 5 Series was a significant growth driver with a total of 27,974 delivered worldwide (prev. yr. 24,529 / +14.0%). The BMW 6 Series Gran Coupé was also in high demand, with 993 deliveries in the first month of the year (prev. yr. 725 / +37.0%).