SHARE THIS ARTICLE

With so many low-priced, "nearly new" Cadillacs and Lincolns on the market, it is small wonder that many working-class families started to buy them.

With that trend came the loss of prestige, so that the more affluent, better-educated demographics began to shop elsewhere: Mercedes, BMW, Audi, Jaguar brands that were more expensive, arguably of higher quality, and, most of all, in limited supply.

The nadir came in the late 1990s when the annual sales race between Cadillac and Lincoln for the dubious honor of "America's No. 1 Luxury Brand" ended with Cadillac the winner. The Lincoln folks, smelling a rat, did some digging and discovered that Cadillac had counted some sales that were never made. Cadillac had to apologize publicly and hand the crown to Lincoln, which, not knowing it was the kiss of death for a luxury brand, accepted it with joy.

Source: WSJ

2011 ALMS Northeast Grand Prix Photo Gallery

Cars And Parades! Tribute To The Fourth Of July Photo Gallery

Eurocar Heaven! Best Of Rome Photo Gallery

2012 MINI Coupe Photo Gallery

2012 Hyundai Genesis 5.0 R-Spec Photo Gallery

2011 Concours On Rodeo Drive Photo Gallery


AutoSpies.com Photo Galleries

If you want to see your photos running on our homepage photo ticker, be sure to upload your photos on the go by sending them to Mobile@AutoSpies.com

Share on Facebook




Read Article


Bob Lutz Tells WHY Cadillac LOST Its Shine To The Germans And Asians

About the Author

Agent001

User Comments

grenouille
internationalmanofmystery
internationalmanofmystery
internationalmanofmystery
85bmw745i
85bmw745i
1c3am5
internationalmanofmystery
internationalmanofmystery
1c3am5
1c3am5
bfghemicuda
Shredmo
1c3am5
bfghemicuda
internationalmanofmystery
bfghemicuda
internationalmanofmystery
internationalmanofmystery
bfghemicuda
bfghemicuda
internationalmanofmystery
1c3am5
1c3am5
1c3am5
85bmw745i

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]