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Around Munich, one could spot these days a BMW 3 Series with its typical camouflage.

At a first glance you would assume that the prototype spotted is either the facelifted 3 Series Sedan coming up or potentially a different variant being tested.

But all it turns out this is a marketing gimmick by Jaguar who uses camouflaged already-launched production cars from its rivals to promote their upcoming XE model.

Jaguar camouflages a BMW 3 Series, Mercedes-Benz C-Class and Audi A4, then they add a URL on the side of the car der-neue.com. Clicking through and the visitors will be greeted with a sign up form where they can enter their email to receive more information on the XE model.



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Brilliant Or Bonehead? Jaguar Promotes New XE By Disguising It As A 3 Series

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