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When Ford Motor Co.

unveils the all-new, 2021 Ford Bronco on July 13, it will be more than a rugged SUV. It will be a brand.

Like Ford’s Mustang sub-brand which now includes an electric SUV in addition to a stable of two-door muscle cars, the four-wheel-drive Bronco brand will include a truck-based SUV in two-door and four-door trim, and a Bronco Sport SUV based on the unibody Ford Escape. Customers will also have access to off-road parks, driving instruction, an online community and apparel.



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Bronco Isn't A SUV, It Is A Sub Brand To End FCA's Dominance In The Segment

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