SHARE THIS ARTICLE

Consumer reaction to the concept Buick Avista that was displayed at both the Detroit and Chicago auto shows has chief marketer Tony DiSalle tossing out superlatives such as “outstanding,” “phenomenal” and “unreal.”

“The energy around that car and the interest in it at the shows was amazing,” DiSalle, vice president-sales and marketing for Buick, enthuses during a ride-and-drive session for Midwest Automotive Media Assn. members using another vehicle at both shows, the Buick Cascada convertible.

Detroit Auto Show (NAIAS) Photo Gallery

























































Read Article


Buick Claims Response To Avista Concept Was Not Compelling Enough To Make It To Production

About the Author

Agent009