Buick's top U.S. executive wants to bolster the brand's U.S. lineup with a rebadged Opel/Vauxhall Adam, which would compete in the market against the Fiat 500 and BMW's Mini brand. But the prospect is likely several years off. "I've looked at the possibility of fast-tracking that into the Buick range sooner than later," Duncan Aldred, U.S. vice president of Buick and GMC and former boss of Vauxhall, said in a recent interview. "I think it would make a great Buick."
The problem, Aldred said, is that General Motors didn't plan for the U.S. when it engineered the car. It would be "cost prohibitive" to revamp the current-generation Adam for the U.S., though Aldred hinted that any future redesign would be tailored for the states.
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