As I've been following the development and launch of Aston Martin's all-new grand touring car, the DB11, I've been beating the same drum for some time: this vehicle is a big deal for the storied British marque because it represents a paradigm shift.
While it may feature Mercedes-Benz electronics and, also, a Mercedes-AMG V12 engine, it seems that the Aston may also represent a change in another area. Sales.
According to the company's CEO, Andy Palmer, the company has 1,400 pre-orders for the all-new DB11.
Considering the company typically moves about 4,000 units in total, that's a HUGE number of pre-orders. Especially when you realize all of the information on the DB11 has yet to be released.
...While in Melbourne for last week’s Australian Formula 1 Grand Prix, Aston Martin CEO Dr Andy Palmer spoke with TMR about the initial response to the new DB11.
“It’s been phenomenal,” Dr Palmer said.
“I think we’re at more than 1400 orders now, which is great for a car that we’ve not really released the whole details about, and isn’t available to be purchased until September, so yeah, fantastic.”
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