Though it still has a long way to go, Cadillac is making surprising progress in making a significant contribution to General Motors’ bottom line.
Though its newest cars are getting good reviews, its new-found financial health has more to do with how the business is being run.
Johann de Nysschen, the president of Cadillac who formerly worked at Audi and Infiniti, says Cadillac now is being managed more like a start-up company. He moved operations from Detroit to New York and focused his organization on achieving three simple targets: Get more models, reduce dealer inventory and boost transaction prices.
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