A Cadillac executive said Tuesday that General Motors Co.
’s recall crisis of 2.59 million vehicles is not hurting the Cadillac brand image or its U.S. sales.
“So far we have not seen any decline in our Cadillac business due to the negative news about the recall,” Uwe Ellinghaus, chief marketing officer for Global Cadillac, said following a panel discussion at the 2014 Automotive Forum ahead of press days for the New York International Auto Show. “People distinguish between brands and the corporations behind the brands. Therefore, I’m not surprised, speaking from Cadillac, that we didn’t see this.”
Ellinghaus said Cadillac has been reaching out to dealers and also has been monitoring social media traffic, and has not seen many issues or topics.
“It’s not just wishful thinking,” he said. “It has some empirical evidence.”Read Article