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Cadillac plans to ask about 700 of its dealerships to invest in small "boutique" stores that would offer "high technology showrooms" and a higher level of service than they offer today.

Cadillac President Johan de Nysschen outlined the plan in an appearance at the Washington, D.C., auto show today and will discuss it further at the National Automobile Dealers Association convention in San Francisco this weekend.

Cadillac's network of slightly more than 900 dealerships includes about 200 "flagship" standalone stores. Another 700, many of which are paired with Chevrolet or other brands, will be asked to convert to "smaller, boutique locations," the brand said in a statement.

 



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Cadillac To Convert 700 Dealers To Boutique Stores With High Levels Of Service And Technology

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