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Luxury automakers have been experimenting with virtual showrooms, where customers can use touch screens or even virtual reality technology to digitally kick the tires. Now Cadillac wants to usher in the virtual-retailing era in a big way -- with its smallest dealerships.

Cadillac is encouraging more than 400 of its lowest-volume U.S. dealerships -- mostly dual Chevrolet or Buick-GMC stores that sell 50 or fewer new Cadillacs a year -- to voluntarily adopt "virtual showrooms." Those dealerships would not stock Cadillac vehicles on their lots. Instead, sold orders would be expedited from regional inventory centers, Cadillac President Johan de Nysschen said.



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Cadillac Wants 400 Small Stores To No Longer Carry Inventory - Fill Orders Virtually Instead

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