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A year and a half since General Motors Co.’s Cadillac packed up at the Renaissance Center for a new start in Manhattan, the brand’s leaders say they are making strides in transforming the famed marque into a dominant global luxury player.

Cadillac has a mostly new staff for its global headquarters, housed in modern offices in trendy Soho. Its new ad campaign, “Dare Greatly,” is making inroads with key younger buyers, the brand says. And it has a half dozen new vehicles, including more crossovers, on the way to improve its reach to 90 percent of the luxury market by 2021.



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Cadillac's Plan To Become A Global Leader Is On Track Says President Johan de Nysschen

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