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Just seven states into Chevrolet's gradual rollout of the Bolt EV, some dealerships already are discounting the car by several thousand dollars, even as others demand a markup above sticker price to take advantage of early demand.

The pricing disparity -- one dealer in Southern California was advertising a Bolt last week for $4,439 less than an identically equipped car at a store 5 miles away -- shows what happens when a new kind of vehicle meets a sprawling, old-line retail network that's only beginning to feel out the market for it.



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California Dealers ALREADY Marking Down The New Chevy Bolt EV - What Does That Tell You?

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