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Unlike industries in which companies have been quick to drop offending suppliers to protect their brands, automakers have largely stood behind airbag component maker Takata Corp., taking the hit to their own reputations from a series of recalls related to the Japanese company’s products that began in 2008.

One reason: The tight supply of air bag parts amid the post-recession rebound has left them little choice. Takata commands almost a quarter of the market for airbag inflators --a critical part in a modern vehicle.

That loyalty is about to be put to the test.



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Can Takata Survive After Branding Almost The Entire Industry As Unsafe?

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