Chevrolet has revamped its dealer incentive program to boost cash payments for selling more of three core nameplates: Cruze, Malibu and Silverado. The program also features another new wrinkle for 2016: a slap on the wrist for any dealer found to have delivered new vehicles that are subject to an open safety recall, according to a copy of the guidelines obtained by Automotive News.
Under Chevy's Standards for Excellence incentive program, dealers pay an upfront fee for the chance to receive a bonus for hitting certain sales and customer service targets. Most of the bonus money comes from selling at least one more vehicle in the quarter than they did a year earlier.
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