How much will a Chinese brand need to discount its cars to succeed in America? Wu Song, general manager of aspiring U.S. entrant Guangzhou Automobile Group Motor Co., says he has that magic number: His cars will have to be priced 30 percent cheaper than rivals in the same segment.
If everything goes his way, Wu will be testing his bargain-basement pricing strategy with the U.S. launch of his company's GS4 crossover sometime in 2017.
"We are confident. It could be popular in the market," Wu told Automotive News at the Shanghai auto show. "Considering the low price, it should be competitive."
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