Cost won’t stop Mercedes: Future cars emphasize diesels, hybrids, Diesotto and fuel cells
omarrana submitted on 4/10/2008 Official Bell & Ross Timestamp: 11:59:32 AM
8 user comments | Category: New Cars | Source: | SOURCE: www.egmcartech.com
Unlike GM, Mercedes-Benz isn’t crying about the cost of development when making its lineup go ‘green.
’ And of course, with those profit margins, it shouldn’t. Speaking with MotorTrend, CEO Dieter Zetsche says that cost won’t stop Mercedes-Benz from offering diesels, hybrids, Diesotto and later fuel cell cars on a mass production scale.
“I hear some competitors speculating that whatever it costs to meet the targets, that will be transferred to the customer,” said Zetsche. But since this is a legal requirement in order to sell the cars, the willingness of the customer to come up with the full bill will be limited. I consider the realistic definition for the pricetag is that the [customer’s] investment has a payback as a fuel saving during the first three or four years of the vehicle’s life.”
Zetsche said that its Diesotto engine...
Read Article