Unlike GM, Mercedes-Benz isn’t crying about the cost of development when making its lineup go ‘green.
’ And of course, with those profit margins, it shouldn’t. Speaking with MotorTrend, CEO Dieter Zetsche says that cost won’t stop Mercedes-Benz from offering diesels, hybrids, Diesotto and later fuel cell cars on a mass production scale.
“I hear some competitors speculating that whatever it costs to meet the targets, that will be transferred to the customer,” said Zetsche. But since this is a legal requirement in order to sell the cars, the willingness of the customer to come up with the full bill will be limited. I consider the realistic definition for the pricetag is that the [customer’s] investment has a payback as a fuel saving during the first three or four years of the vehicle’s life.”
Zetsche said that its Diesotto engine...