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When it comes to light-vehicle architecture strategies, GM global product boss Mark Reuss says he’s not talking, and his silence now makes proprietary another piece of information once publicly discussed by the automaker.

“I’ve been there. I’ve talked about it,” he tells WardsAuto during a roundtable interview with journalists at the North American International Auto Show here. “I’ve been the spokesman for it, and I always thought it was funny because we were talking about things that I didn’t want other people to know about.”

Reuss’ remarks follow questions over whether GM’s emerging modular approach to vehicle architectures, as reported by WardsAuto in October, would rival a similar strategy employed by Volkswagen.

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